Stefanija Leshkova - Zelenkovska
Macedonian
Composers Hypothetical Revenue Models
during
the period of Transition Economy
The hypothetical models of revenue and costs for the creation of classical
music pieces by Macedonian composers provide a suitable explanation for
the behavior of Macedonian composers within the newly developed conditions
of economic transition. Basically, by comparing the possible revenue of
composers in such conditions to the need for composers to invest from their
own resources, we can determine to which degree economic factors
influenced contemporary Macedonian music culture.
Therefore, we shall present the
hypothetical models separately through:
- the revenue from the creation
of a new composition
- the costs of the composer's labor.
Owing to the possibility of comparing
revenue and costs, we separated four types of works according to:
- instrumentation
- duration
According to instrumentation we
have used the classification:
- solo
- chamber
- symphonic
- choir and orchestra
According to duration:
- up to 10 min.
- up to 20 min.
- up to 30 min.
- up to 40 min.
We have ignored the form since it plays a minor role in the composer's
revenue. The only factors that are important are instrumentation and duration.
Hypothetical revenue models for the creation of a music piece
We determined the hypothetical models of revenue according to five types of yearly revenue attainable by a Macedonian composer after the creation of a composition. The revenue is based on:
1.1.1. copyright
1.1.2. mechanical rights
1.1.3. commissions
1.1.4. printing
1.1.5. other sources of revenue
1.1.1. Revenue from copyright
The starting point of calculation in copyright revenue is the value of the “point” according to the repartition classes of the ZAMP (Macedonian association of composers, authors and publishers). We shall take the value of 2001 as referential, as it is most recent.
Table no.1:
| repartition classes | the value of 1p.int for 2001 in denars |
| 100-radio | 2,129751 |
| 200- concerts/classical | 2,86646 |
| 300-television | 3,986 |
| 800-commercial TV stations | 1,09047 |
We shall use the ZAMP Internal rules for distribution of the royaltes (Sluzben
vesnik br.2/1996)
The other parameters we used
in order to create these models were based on the assumptions of when and
how often the hypothetical compositions would be performed.
Thus, we began our research with the assumption that from all the radio
stations in Macedonia, these compositions are broadcast only on the channels
of the Macedonian Radio. These channels include the First Channel - Radio
Skopje and the Third Channel. The Third Channel broadcasts contemporary
Macedonian pieces on a regular bases, whereas Radio Skopje does so
sporadically. Hence the assumption is that one symphony written by a Macedonian
composer can be broadcast two times in the course of the entire year.
As far as Macedonian TV broadcasts are concerned, we have noted that the
only channels that broadcast compositions by Macedonian composers are the
Macedonian Television and TV Telma. The previous principle will lead to
the conclusion that the broadcast of one symphony by a Macedonian composer
is possible once per year.
1.1.2. Revenue from mechanical rights
The revenue received from mechanical rights is almost equal to 0, and thus will not be the subject or our study.
1.1.3. Revenue from commissions
We shall calculate this revenue according to the value of the SOKOM (Macedonian
composers society) commissions. SOKOM pays Macedonian composers the following
fees for pieces lasting up to 15 minutes:
| - choir and orchestra | 58.500,00 denars |
| - symphony | 51.000,00 denars |
| - large string orchestra | 38.000,00 denars |
| - string orchestra | 18.000,00 denars |
| - string orchestra,soloist and mixed choir | 28.000,00 denars |
| - quintet | 21.000,00 denars |
| - string quartet | 12.000,00 denars |
| - string trio | 9.000,00 denars |
| - duo | 9.000,00 denars |
| - solo performance
( up to 12 min) |
9.000,00 denars |
| - choir | 9.000,00 denars |
1.1.4. Revenue from printing
For this type of revenue we estimated the sum of 3,100,00 denars.
1.1.5. Other sources of revenue
In this type of revenue, we shall calculate the possible revenue of the
composer in selling the composition to performers. In that case, we shall
use the following fees:
| - solo piece | 3.100,00 denars |
| - chamber piece | 6.200,00 denars |
| - symphonic piece | 9.300,00 denars |
| - choir and orchestra piece | 12.400,00 denars |
1.2 Models according to categories of the composition
Consequently we have calculated the four hypothetical revenue models for the creation of a music piece:
1.2.1. Hypothetical revenue model for a solo piece up to 10 minute duration
We calculated the revenue from the copyright of a solo piece up to 10 minute
maximum duration according to the following number of performances:
| - Macedonian Radio | - five broadcasts |
| - Macedonian Television | - two broadcasts |
| - Concert performances | - two performances |
| - Commercial TV | - one broadcast |
According to the value of the point in the repartition classes of the users of copyrighted pieces, we calculated the revenue from royalties:
Table no.2:
| Macedonian Radio /5 broadcasts | 1.277,8506 denars |
| Macedonian TV / 2 broadcasts | 956,64 denars |
| Concert performances / twice per year | 687,9504 denars |
| Commercial TV / 1 performance | 130,8564 denars |
| total | 3.053,2974 denars |
In table no.3 we shall present the hypothetical revenue model for the total amount the author can receive from a solo piece up to 10 minute duration:
| copyright | 3. 053,2974 denars | 16 % |
| commission / SOKOM | 9. 000,00 denars | 50 % |
| printing | 3.100,00 denars | 17 % |
| other | 3.100,00 denars | 17 % |
| total | 18.253,2974denars |
Graph no.1:
This model shows that the composer can receive 50% of the revenue only
if the piece is commissioned by SOKOM. The remaining 50% is the revenue
from copyright, printing, selling, etc.
1.2.2. Hypothetical revenue model for a chamber music piece up to 20 minute duration
In order to calculate the revenue from copyright for a chamber music piece
up to 20 minute duration, we estimated the following number of performances:
| - Macedonian Radio | - five broadcasts |
| - Macedonian Television | - two broadcasts |
| - concerts | - two performances per year |
| - commercial TV | - one broadcast |
Therefore, the revenue from copyright is:
Table no. 4:
| Macedonian Radio / 5 broadcasts | 6.389,253 denars |
| Macedonian TV /2 broadcasts | 4.783,2 denars |
| Concert performances /twice per year | 3.439,752 denars |
| Commercial TV / 1 broadcast | 654,282 denars |
| total | 15.266,487denars |
Table no.5 exhibits the hypothetical model for the total revenue a composer can receive for a chamber music piece up to 20 minute duration:
| copyright | 15.266,487 denars | 33 % |
| commissions by SOKOM | 21.000,00 denars | 46 % |
| printing | 3.100,00 denars | 7 % |
| other | 6.200,00 denars | 14 % |
| total | 45.566,487 denars |
Graph no. 2:
It is again evident that within the total revenue that can be received
by the author for this category, commissions have the largest percentage
- 46%, whereas copyright has 33%. The author can receive the remaining
21% by printing, selling directly to the performers, etc.
1.2.3. Hypothetical revenue model for a symphonic piece up to 30 minute duration
In order to calculate the revenue of copyright for a symphonic piece up
to 30 minute duration, we estimated the following number of performances:
| - Macedonian Radio | - two broadcasts |
| - Macedonian Television | - one broadcast |
| - concerts | - one performances |
| - commercial TV | - one broadcast |
Therefore, the revenue from copyright is as follows:
| Macedonian Radio / 2 broadcasts | 4.855,8322 denars |
| Macedonian TV / 1 broadcast | 4.544,0399 denars |
| Concert / 1 performance | 3.267,7643 denars |
| Comercial TV / 1 broadcast | 1.243,1358 denars |
| total | 13.910,7722 denars |
Table no.7 presents the hypothetical model of revenue the author can receive for a symphonic piece up to 30 minute duration:
Table no.7:
| copyright | 13.910, 77 denars | 18 % |
| commission by SOKOM | 51.000,00 denars | 66 % |
| printing | 3.100,00 denars | 4 % |
| other | 9.300,00 denars | 12 % |
| total | 77.310,00 denars |
This is the graph of this model:
This hypothetical model also proves
that the author can receive the largest percent - 65% - of revenue if the
piece is commissioned by SOKOM. As opposed to the previous model, there
is a decline in the percentage of the royalties from broadcasts. Namely,
symphonic pieces are rarely broadcast on MRTV (with the exception of the
Third Channel).
1.2.4. Hypothetical revenue model for choir and orchestra pieces up to 40 minute maximum duration
We shall estimate the following number of performances in calculating the
revenue from copyright:
| - Macedonian Radio | - one broadcast |
| - Macedonian Television | - one broadcast |
| - we assume one concert performance | |
| - Commercial TV | - one broadcast per year |
Hence the revenue from copyright:
| Macedonian Radio /1 broadcast | 3.237,22 denars |
| MacedonianTV /1 broadcast | 6.058,72 denars |
| Koncertni izvedbi / once per year | 4.357,02 denars |
| Commercial TV / 1 broadcast | 1.657,51 denars |
| total | 15.310,47denars |
In Table no.9 we shall present the hypothetical revenue model for choir and orchestra pieces up to 40 minute maximum duration:
Table no.9:
| copyright | 15.310,47 denars | 17 % |
| commission by SOKOM | 58.500,00 denars | 66 % |
| printing | 3.100,00 denars | 3 % |
| other | 12.400,00 denars | 14 % |
| total | 89.310,47 denars |
This is the graph of the model:
The largest percentage of revenue
is once again achieved by commissions of SOKOM (66%), whereas copyright
from broadcasting brings 17%, equal to revenue from printing, selling,
etc.
Costs of labour
In order to examine whether the revenue the composer receives from the creation of a piece corresponds to the costs of his resources (opportunity cost), we shall attempt to estimate the revenue of the author who would engage in other types of work.
In relation to the complexity and
the duration of the composers work, we estimated the monthly labour of
the composer in the following manner:
- the creation of a solo composition
requires three months of work on behalf of the composer
- a chamber piece requires six
months of work
- a symphonic piece requires one
year of work
- a vocal-instrumental piece requires
two years of work.
Having in mind the highly specialised labour of the authors, we shall hypothetically even the monthly work of the author with the gross monthly salary of a UKIM professor (since most of the composers in this study are professors at UKIM - FMU), which roughly equals 49 000, 00 denars.
We shall make this comparison by using the revenue from the previously mentioned hypothetical models based on categories of compositions:
| COMPOSER’S
LABOR |
COMPOSER’S REVENUE | UKIM PROFESSOR’S
REVENUE |
| 3 months | 18.253,29 denars | 147.000,00 denars |
| 6 months | 45.566,48 denars | 294.000,00 denars |
| 1 year | 77.310,00 denars | 588.000,00 denars |
| 2 years | 89.310,47 denars | 1.176.000,00 denars |
The results of this comparison prove that the revenue that a composer can
receive from the creation of a piece does not correspond to the use
of the resources.
Let us assume that this difference can be somewhat appeased if the piece
is used several times - which rarely happens in Macedonia. The compositions
are usually performed only in the first year. If they are performed later,
they do not receive revenue from commission, i.e the largest percentage
of generated revenue. Thus, even repeated performances of the same piece
will not suffice to cover the difference discussed above.In fact, some
classical composers are extremely productive and have written many compositions
for large ensembles, but due to the small number of performances, they
mainly do not participate in the distribution of ZAMP resources.Consequently,
we can conclude that there is a great difference between the composer’s
personal investments and the possibility of a suitable revenue. As seen
in our data base, this has influenced and will influence the quantity of
compositions written by Macedonian composers, as well as the choice of
musical form.This conclusion should be employed in the future planning
of cultural policy in Macedonia so as to avoid the disappearance of this
important segment of Macedonian music culture.